{"product_id":"matsu-no-midori","title":"Matsu No Midori - Ceremonial Matcha from Heikisuien, Joyo, Uji","description":"\u003cstrong\u003eMatsu No Midori - Ceremonial Matcha from Heikisuien, Joyo, Uji\u003c\/strong\u003e\n\u003cp\u003eMatsu No Midori (松の翠) - \"Green of the Pine\" - is a ceremonial matcha from Heikisuien, Joyo, Uji, Kyoto. A four-cultivar blend: Yabukita, Saemidori, Asahi, and Okumidori. Thin to medium mouthfeel, medium-long finish. Slightly astringent entry that opens into the creaminess of ripe avocados and nutty flavor of raw hazelnuts. Cooked peas and artichokes, vanilla sweetness, nori seaweed, and floral notes of roses on the finish with little umami. At THB 1,250 per 30g, this is the first Heikisuien everyday matcha where Asahi's character begins to make itself known.\u003c\/p\u003e\n\u003ch2\u003eAbout Matsu No Midori\u003c\/h2\u003e\n\u003cp\u003eMatsu No Midori is part of our Ceremonial Matcha collection, produced by Heikisuien in Joyo, Uji, Kyoto. Its four-cultivar blend - Yabukita, Saemidori, Asahi, and Okumidori - marks a notable shift from the thinner, more mineral-focused options below it in the Heikisuien everyday range.\u003c\/p\u003e\n\u003cp\u003eAsahi's introduction to the blend changes the character significantly. Known for its buttery richness and coating mouthfeel, Asahi provides the avocado creaminess that dominates Matsu No Midori's mid-palate. Saemidori contributes custardy sweetness and depth. Okumidori provides clean structure and freshness. Yabukita adds brightness and the slight astringency on entry. Together, they produce a matcha that is noticeably creamier, slightly more complex, and more aromatic than anything below this price point in the Heikisuien everyday range.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Thin to medium\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium to long\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Light\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Slight\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eMatsu No Midori opens with a thin to medium body and a medium-long finish. Slight astringency meets the palate on entry, resolving quickly into the smooth creaminess of ripe avocados - present and defining from the first sip. Raw hazelnut nuttiness runs through the mid-palate, adding warmth alongside the creaminess. Cooked peas and artichokes provide a gentle vegetal depth. A slight sweetness with hints of vanilla lifts the mid-palate. Nori seaweed adds a clean marine salinity in the background. Floral notes of roses emerge at the finish - aromatic, clean, and elegant. Light umami sustains through the cup without dominating. The catalog notes \"finished with little umami\" - the lightness here is a deliberate quality rather than a deficit.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Matsu No Midori\u003c\/h2\u003e\n\u003cstrong\u003eBest suited for:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha lattes (hot and iced)\u003c\/li\u003e\n\u003cli\u003eUsucha\u003c\/li\u003e\n\u003cli\u003eIced and clear-style preparations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe avocado creaminess makes Matsu No Midori particularly well suited to latte applications - it adds a smooth, creamy matcha body that integrates naturally with both dairy and plant-based milk without requiring added sweetener. In clear-style iced preparations, the rose floral finish is vivid and distinctive. In usucha, the thin-to-medium body and medium-long finish produce a clean, creamy bowl. Not recommended for koicha - for thick preparation, step into the Heikisuien koicha range starting with \u003ca href=\"\/th\/products\/shien\"\u003eShien\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eHow Matsu No Midori Compares\u003c\/h2\u003e\n\u003cp\u003eOne step above \u003ca href=\"\/th\/products\/kin-no-uzu\"\u003eKin No Uzu\u003c\/a\u003e: Asahi's introduction shifts the profile from smoky and marine to creamy and floral. The body is fuller, the finish longer, the character more elegant. One step below \u003ca href=\"\/th\/products\/taigyoku\"\u003eTaigyoku\u003c\/a\u003e, which uses the same four cultivars plus Ujihikari and Gokou to add macadamia creaminess, custard, toffee, and greater umami depth. Matsu No Midori is the avocado-and-roses profile in the Heikisuien everyday range - clean, creamy, and aromatic without the sweetness of the tiers above.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eProduced by Heikisuien in Joyo, Uji, Kyoto. Chaseki was the first to introduce Heikisuien matcha to Thailand in 2021 and remains the exclusive Thai distributor. Every 30g can is traceable to this single producer.\u003c\/p\u003e\n\u003ch2\u003eTrusted by Thailand's Matcha Community\u003c\/h2\u003e\n\u003cp\u003eChaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students. The Heikisuien range is available in Thailand exclusively through Chaseki.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cp\u003eAvailable in one format: 30g can — THB 1,250. Wholesale pricing available for verified B2B accounts.\u003c\/p\u003e\n\u003ch2\u003eHow to Store Matcha\u003c\/h2\u003e\n\u003cp\u003eStore in the fridge or freezer, sealed in the original can or an airtight container. Return to room temperature before opening to avoid condensation.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch4\u003eWhat does avocado creaminess mean in a matcha?\u003c\/h4\u003e\n\u003cp\u003eAvocado creaminess describes a smooth, rich, fatty creaminess that coats the palate without heaviness. In matcha, it emerges from certain cultivar combinations, particularly those including Asahi. In Matsu No Midori, it is the defining mouthfeel quality that distinguishes it from the thinner everyday matchas below it.\u003c\/p\u003e\n\u003ch4\u003eWhat does Asahi contribute to Matsu No Midori?\u003c\/h4\u003e\n\u003cp\u003eAsahi is one of Japan's most prized matcha cultivars, known for its buttery richness and coating mouthfeel. In Matsu No Midori, it provides the avocado creaminess and structural weight that differentiate this matcha from the thinner options below it. Asahi's first appearance in the Heikisuien everyday range at this price tier.\u003c\/p\u003e\n\u003ch4\u003eWhy are rose notes mentioned in a matcha taste profile?\u003c\/h4\u003e\n\u003cp\u003eRose notes in matcha are natural aromatic impressions from specific cultivar combinations - not added flavors. Asahi and Okumidori in combination produce delicate rose floral impressions on the finish. In Matsu No Midori, the rose note appears at the close as a clean, aromatic lift that makes the finish noticeably more elegant.\u003c\/p\u003e\n\u003ch4\u003eHow does Matsu No Midori compare to Kin No Uzu?\u003c\/h4\u003e\n\u003ca href=\"\/th\/products\/kin-no-uzu\"\u003eKin No Uzu\u003c\/a\u003e is thin-bodied, smoky, and marine. Matsu No Midori introduces Asahi, shifting the profile entirely toward avocado creaminess, hazelnut nuttiness, and floral rose notes. Noticeably fuller body, longer finish, more creamy and elegant character.\n\u003ch4\u003eWhat is the difference between Ceremonial, Daily, and Latte Matcha?\u003c\/h4\u003e\n\u003cp\u003eCeremonial is for usucha and koicha. Daily is for regular enjoyment. Latte is for milk-based preparations.\u003c\/p\u003e\n\u003ch4\u003eIs this matcha suitable for beginners?\u003c\/h4\u003e\n\u003cp\u003eYes. Creamy, sweet character is approachable. For those new to Heikisuien, \u003ca href=\"\/th\/products\/chiyo-no-sakae\"\u003eChiyo No Sakae\u003c\/a\u003e is the gentlest starting point.\u003c\/p\u003e\n\u003ch4\u003eHow should I choose the right matcha for my use?\u003c\/h4\u003e\n\u003cp\u003eFor lattes, iced preparations, and everyday usucha with creamy floral character, Matsu No Midori is a strong choice. For koicha, start with \u003ca href=\"\/th\/products\/shien\"\u003eShien\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eHow should I store matcha properly?\u003c\/h4\u003e\n\u003cp\u003eFridge or freezer, airtight container. Fresh four months in the fridge. Over one year frozen. Return to room temperature before opening.\u003c\/p\u003e\n\u003ch4\u003eDoes matcha contain caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Caffeine and L-theanine, calmer energy compared to coffee.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki matcha sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. Heikisuien, Joyo, Uji, Kyoto. First introduced to Thailand by Chaseki in 2021.\u003c\/p\u003e\n\u003ch4\u003eIs this matcha suitable for cafes?\u003c\/h4\u003e\n\u003cp\u003eYes. Avocado creaminess and rose floral finish make it distinctive for specialty café latte menus. Contact us for wholesale pricing.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between single-cultivar and blended matcha?\u003c\/h4\u003e\n\u003cp\u003eSingle-cultivar highlights one cultivar. Heikisuien's blends are deliberately composed for layered ceremonial expression.\u003c\/p\u003e\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/products\/kin-no-uzu\"\u003eKin No Uzu\u003c\/a\u003e - one step below, smoky and marine character\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/products\/taigyoku\"\u003eTaigyoku\u003c\/a\u003e - one step above, macadamia creaminess, custard, and toffee depth\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/products\/shien\"\u003eShien\u003c\/a\u003e - entry into the Heikisuien koicha range\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/th\/pages\/how-to-prepare-usucha\"\u003eHow to Prepare Usucha\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heikisuien","offers":[{"title":"30g","offer_id":47868863119517,"sku":"HEK-MAT-MAT-30S","price":1250.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/matsu-no-midori-30g_fffaa00e-ff33-4cca-937e-4d360084cfe3.jpg?v=1777144644","url":"https:\/\/chasekitea.shop\/th\/products\/matsu-no-midori","provider":"Chaseki Tea","version":"1.0","type":"link"}