{"product_id":"shunju","title":"Shunju - Chaseki Private Blend Culinary Matcha from Yame, Fukuoka","description":"\u003cstrong\u003eShunju - Chaseki Private Blend Culinary Matcha from Yame, Fukuoka\u003c\/strong\u003e\n\u003cp\u003eShunju (春秋) is part of the Chaseki Private Label collection - a culinary matcha crafted by our network of tea masters and partner farms in Yame, Fukuoka Prefecture, and sold exclusively under the Chaseki brand. Yame is one of Japan's most historically prestigious tea-growing regions. Where most culinary matchas are defined by smokiness and bitterness, Shunju is built around a richer, more nuanced character: fresh-cut grass and buttered snowpeas as the green foundation, with dark chocolate, cacao nibs, toasted hazelnut, and vanilla layered through the mid-palate. Creamy and custardy on the finish. Built for lattes, bakery, and coconut water applications.\u003c\/p\u003e\n\u003ch2\u003eAbout Shunju\u003c\/h2\u003e\n\u003cp\u003eShunju is part of our Culinary Matcha collection and is a Chaseki Private Label product - crafted by our network of renowned tea masters and partner farms in Yame, Fukuoka Prefecture, and sold exclusively under the Chaseki brand.\u003c\/p\u003e\n\u003cp\u003eYame has been producing some of Japan's finest shade-grown tea for centuries. Its mountain fog, fertile volcanic soil, and high altitude create growing conditions that produce deep color, complex flavor, and distinctive character - even at the culinary grade tier. Sourcing culinary matcha from Yame rather than standard production regions is why Shunju tastes noticeably different from generic latte matchas.\u003c\/p\u003e\n\u003cp\u003eShunju is designed for professional applications: lattes, bakery, and coconut water drinks. The dark chocolate and hazelnut notes translate well in milk and recipes, making it a culinary matcha with genuine character rather than just utility. Not suited for drinking straight as usucha.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Thin, slightly creamy\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short, custardy\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Dark chocolate, hazelnut, vanilla\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eShunju opens with a thin, slightly creamy mouthfeel and a short, custardy finish. Fresh-cut grass leads the green character, direct and clean. Buttered snowpeas and artichokes follow through the vegetal mid-palate, grounding the matcha in genuine green tea depth. From there, the character shifts into more complex territory: hints of macadamia and toasted hazelnuts add nuttiness, followed by rich notes of dark chocolate and cacao nibs - warm, deep, and unmistakably present. Vanilla runs through the finish, soft and integrating. The overall experience is slightly creamy and custardy - a culinary matcha that rewards the cup it goes into rather than simply performing in it.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Shunju\u003c\/h2\u003e\n\u003cstrong\u003eBest suited for:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha lattes (hot and iced)\u003c\/li\u003e\n\u003cli\u003eBakery and baked goods\u003c\/li\u003e\n\u003cli\u003eCoconut water matcha\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe dark chocolate and hazelnut notes make Shunju particularly well suited to lattes where they add a distinctive richness that standard culinary matchas can't offer. In bakery, the cacao nibs and vanilla profile complements chocolate and caramel applications. In coconut water matcha, the vanilla and custardy finish pairs naturally with the coconut's sweetness. Not recommended for usucha or koicha - for drinking matcha straight, choose from our \u003ca href=\"\/th\/collections\/ceremonial-matcha\"\u003eYame Ceremonial range\u003c\/a\u003e starting with \u003ca href=\"\/th\/products\/fukusho\"\u003eFukusho\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eHow Shunju Compares\u003c\/h2\u003e\n\u003cp\u003eWithin the Chaseki Private Blend Yame culinary range, Shunju is the entry point. \u003ca href=\"\/th\/products\/kotobuki\"\u003eKotobuki\u003c\/a\u003e steps above with fresh-cut grass, buttered peas, asparagus, milk chocolate, and mineral smokiness - slightly more structured and savoury. \u003ca href=\"\/th\/products\/meian\"\u003eMeian\u003c\/a\u003e takes the chocolate and vanilla character deeper - pure dark chocolate, cacao nibs, and vanilla in a buttery, creamy finish, the most indulgent culinary option in the range. Shunju sits at the approachable, nuanced entry - complex for its price point, versatile across applications.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eShunju is part of the Chaseki Private Label collection, crafted by established tea producers in Yame, Fukuoka Prefecture, and sold exclusively under the Chaseki brand. Yame is one of Japan's most revered tea-producing regions - its gyokuro and high-grade matcha have been recognized at the highest levels of Japanese tea culture for centuries, and more than half of all gyokuro sold in Japan comes from this region.\u003c\/p\u003e\n\u003cp\u003eChaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020. Our Private Blend collection represents our own formulations - teas we have developed ourselves, tested in our teahouse, and stand behind by name.\u003c\/p\u003e\n\u003ch2\u003eTrusted by Thailand's Matcha Community\u003c\/h2\u003e\n\u003cp\u003eChaseki has specialized in Japanese matcha since November 2018, supplying Thailand's professional tea industry since 2020 and training more than 2,500 students through workshops on matcha preparation, sourcing, and business. The Chaseki Private Blend line is used daily across cafés and bakeries throughout Thailand.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cp\u003eShunju is available in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50g pouch\u003c\/li\u003e\n\u003cli\u003e100g, 250g, 500g, and 1,000g pouches for cafés and professional kitchens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStarting at THB 1,002 per 50g. Wholesale pricing available for verified B2B accounts.\u003c\/p\u003e\n\u003ch2\u003eHow to Store Matcha\u003c\/h2\u003e\n\u003cp\u003eStore Shunju in the fridge or freezer, sealed in its original pouch or an airtight container. Keep away from strong-smelling foods. Return to room temperature before opening to avoid condensation.\u003c\/p\u003e\n\u003ch2\u003eLearn More\u003c\/h2\u003e\n\u003cp\u003eBuilding a café matcha menu or looking for the right culinary matcha for your bakery? Explore our \u003ca href=\"\/th\/pages\/b2b\"\u003eB2B resources and workshop program\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch4\u003eWhat is a Chaseki Private Blend?\u003c\/h4\u003e\n\u003cp\u003eChaseki Private Blends are matcha products developed and blended by Chaseki using tea sourced directly from specific Japanese tea regions. Shunju uses Yame, Fukuoka-sourced tea, blended to Chaseki's specifications for the Thai market - exclusively available through Chaseki.\u003c\/p\u003e\n\u003ch4\u003eWhat makes Shunju different from other culinary matchas?\u003c\/h4\u003e\n\u003cp\u003eMost culinary matchas rely on bold smokiness and simple bitterness. Shunju brings a more nuanced profile from Yame, Fukuoka: dark chocolate, cacao nibs, toasted hazelnut, and vanilla alongside fresh-cut grass and buttered snowpeas. Genuine depth at a culinary price point.\u003c\/p\u003e\n\u003ch4\u003eIs Shunju suitable for matcha lattes?\u003c\/h4\u003e\n\u003cp\u003eYes. Dark chocolate and hazelnut notes translate exceptionally well in milk, producing a latte with a distinctly rich, mocha-adjacent warmth. The custardy character adds smoothness in both hot and iced applications.\u003c\/p\u003e\n\u003ch4\u003eCan Shunju be used for coconut water matcha?\u003c\/h4\u003e\n\u003cp\u003eYes - specifically recommended. Coconut water's natural sweetness complements Shunju's vanilla and custardy notes, and the matcha's light bitterness balances the coconut cleanly.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between Ceremonial, Daily, and Latte Matcha?\u003c\/h4\u003e\n\u003cp\u003eCeremonial is for usucha and koicha. Daily is for regular enjoyment. Latte Matcha is for milk-based and cold preparations.\u003c\/p\u003e\n\u003ch4\u003eIs Shunju suitable for beginners?\u003c\/h4\u003e\n\u003cp\u003eYes. Approachable for home bakers and café operators. For drinking matcha straight, start with \u003ca href=\"\/th\/products\/fukusho\"\u003eFukusho\u003c\/a\u003e from the Yame Ceremonial range.\u003c\/p\u003e\n\u003ch4\u003eHow should I choose the right matcha for my use?\u003c\/h4\u003e\n\u003cp\u003eFor lattes, bakery, and coconut water, Shunju is an excellent choice. For straight matcha, choose from the Yame Ceremonial range.\u003c\/p\u003e\n\u003ch4\u003eHow should I store matcha properly?\u003c\/h4\u003e\n\u003cp\u003eFridge or freezer, airtight container. Fresh four months in the fridge. Over one year frozen. Return to room temperature before opening.\u003c\/p\u003e\n\u003ch4\u003eDoes matcha contain caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Caffeine and L-theanine, calmer energy compared to coffee.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki matcha sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. All Chaseki Private Blend matcha is sourced from established tea-growing regions in Japan. Shunju uses Yame, Fukuoka-sourced tea.\u003c\/p\u003e\n\u003ch4\u003eIs this matcha suitable for cafes and professional use?\u003c\/h4\u003e\n\u003cp\u003eYes. Available in larger formats. Contact us for wholesale pricing.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between single-cultivar and blended matcha?\u003c\/h4\u003e\n\u003cp\u003eSingle-cultivar highlights one cultivar's character. Chaseki Private Blends are developed to perform specifically in their recommended preparation styles.\u003c\/p\u003e\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/products\/kotobuki\"\u003eKotobuki\u003c\/a\u003e - next step up in the Yame culinary range, savoury grass and milk chocolate character\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/products\/meian\"\u003eMeian\u003c\/a\u003e - the most indulgent Yame culinary option, pure dark chocolate and vanilla\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/products\/fukusho\"\u003eFukusho\u003c\/a\u003e - entry into the Yame Ceremonial range for those ready to drink matcha straight\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/th\/pages\/b2b\"\u003eMatcha for Your Café Menu\u003c\/a\u003e - our B2B guide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chaseki Tea","offers":[{"title":"50g","offer_id":47868865773725,"sku":"TOU-MAT-SHU-50P","price":1002.0,"currency_code":"THB","in_stock":true},{"title":"100g","offer_id":47868865806493,"sku":"TOU-MAT-SHU-100P","price":1782.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868865839261,"sku":"TOU-MAT-SHU-250P","price":3960.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868865872029,"sku":"TOU-MAT-SHU-500P","price":7040.0,"currency_code":"THB","in_stock":true},{"title":"1000g","offer_id":47868865904797,"sku":"TOU-MAT-SHU-1000S","price":12515.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/shunju-50g_94fb99b4-0f27-4ffe-8965-5b1340669310.jpg?v=1777144780","url":"https:\/\/chasekitea.shop\/th\/products\/shunju","provider":"Chaseki Tea","version":"1.0","type":"link"}