Izumi no Shiro is a refined Japanese matcha defined by freshness, clarity, and everyday drinkability. Made exclusively from first-flush Okumidori cultivar tencha, this single-cultivar matcha delivers smooth umami, vibrant green character, and excellent whisking performance, making it an ideal daily matcha for both traditional and milk-based preparations.

Izumi no Shiro is part of our Daily Matcha collection.

Taste Profile

Mouthfeel: Smooth and light
Finish: Clean, gently lingering
Umami: Medium to high
Astringency: Light, balanced

Flavor Notes:

Fresh-cut grass and young green peas form the bright vegetal foundation of Izumi no Shiro, accompanied by subtle marine impressions reminiscent of a sea breeze. A gentle astringency adds structure before transitioning into a soft, rounded sweetness, resulting in a clean, vibrant, and highly approachable profile.

How to Use This Matcha

Best suited for

Usucha

Matcha latte

Clear-style preparations

Izumi no Shiro is well suited for daily home preparation and for cafés seeking a reliable, easy-to-work-with matcha that performs consistently across different preparation styles.

Origin & Sourcing

Izumi no Shiro is produced by Shogyokuen, a family-run tea factory established in 1827 and led by master blender Hiroshi Kobayashi. This matcha is made from scissor-cut, first-flush Okumidori cultivar tencha harvested in May. The tea originates from Uji, Kyoto, and is refined in Kyotanabe, Kyoto, reflecting generations of matcha craftsmanship.

Sizes & Packaging

Izumi no Shiro is available in multiple formats to suit both home use and professional applications:

40 g and 100 g cans for home preparation

100 g, 250 g, 500 g, and 1,000 g pouches for cafés and professional kitchens.

Storage Notes

Store in a cool, dry place. Reseal tightly after opening. Best enjoyed fresh to preserve aroma, color, and flavor.

Learn More

Interested in refining your daily matcha routine or learning how to prepare matcha correctly?
Visit our educational resources and videos to deepen your matcha experience.

FAQs

FAQ 1 - What is the difference between Ceremonial, Daily, and Latte Matcha?

At Chaseki, matcha is categorized by intended use rather than by a single quality label. Ceremonial Matcha is crafted for traditional preparation such as usucha and koicha, offering depth, balance, and refined structure. Daily Matcha is designed for regular enjoyment, combining good umami with freshness and versatility across preparation styles. Latte Matcha is selected for milk-based and cold preparations, where clarity, smoothness, and consistency are key.

FAQ 2 - Is this matcha suitable for beginners?

Yes. All Chaseki matcha is suitable for beginners, though different styles suit different preferences. Daily Matcha and Latte Matcha are especially approachable due to their balance and ease of preparation, while Ceremonial Matcha offers a deeper experience for those interested in traditional preparation.

FAQ 3 - How should I choose the right matcha for my use?

If you enjoy traditional preparation with water, start with Ceremonial or Daily Matcha. If you plan to prepare matcha lattes, cold whisk matcha, or mixed drinks, Latte Matcha or Daily Matcha is the best choice. Each product page includes preparation recommendations to help you choose confidently.

FAQ 4 - How should I store matcha properly?

Matcha should be stored in the fridge or freezer to protect it from light, heat, and oxygen, all of which affect color, flavor, and freshness. Proper cold storage helps extend the shelf life of matcha significantly. When stored in the fridge, matcha stays fresh for up to four months after opening. In the freezer, it can maintain quality for over one year if kept unopened or well sealed.

It is essential to store matcha in an airtight container, as matcha easily absorbs surrounding odors. If placed in a fridge or freezer without proper protection, especially near strong-smelling foods such as cheese or fermented products, the matcha will absorb these odors and be permanently affected. For best results, always reseal tightly and allow matcha to return to room temperature before opening to avoid condensation.

FAQ 5 - Does matcha contain caffeine?

Yes. Matcha naturally contains caffeine as well as L-theanine, which contributes to a calmer, more sustained energy compared to coffee. The exact caffeine level depends on the cultivar, harvest, and preparation style.

FAQ 6 - Is Chaseki matcha sourced directly from Japan?

Yes. All Chaseki matcha is sourced from established tea producers in Japan, working with small and medium-sized tea farms and factories. We focus on transparency, cultivar information, and long-term relationships with our partners.

FAQ 7 - Is this matcha suitable for cafes and professional use?

Yes. Many Chaseki matcha products are available in larger formats and are used by cafes, restaurants, and professional kitchens. Daily and Latte Matcha are especially suited for consistent performance in high-volume environments.

FAQ 8 - What is the difference between single-cultivar and blended matcha?

Single-cultivar matcha is made from one tea cultivar and highlights its specific characteristics. Blended matcha combines multiple cultivars to achieve balance, consistency, or a specific flavor profile. Both styles are used intentionally, depending on the desired result.