Breadcrumb: Home > Japanese Tea > Houjicha > Houjicha Powder Deep Roast Houjicha Powder Deep Roast - Roasted Japanese Tea Powder from Uji, Kyoto

Houjicha Powder Deep Roast is a finely ground houjicha powder from Shogyokuen, Uji, Kyoto - produced for houjicha lattes, baking, and café drinks where a bold roasted character in a convenient, dissolve-ready powder format is the priority. Deep-roasted for intensity: more smoky, more caramelized, and more assertive in milk than medium roast. Low caffeine. Easy to use. The right choice for cafés and home bakers who want houjicha's warmth in every application.

About Houjicha Powder Deep Roast

Ground houjicha powder behaves differently from loose-leaf houjicha - it mixes directly into milk, smoothies, batters, and sauces without steeping and straining. The deep roast level in this product makes it particularly well suited to milk-based applications where the intensity holds up against the dilution of dairy or plant-based milk. It is the houjicha equivalent of a bold culinary matcha: designed for applications, not for drinking straight as a bowl.

At Shogyokuen's level, even the powder form maintains the quality of the Uji base material - the deep roast character is clean, not cheap, and the caramel-smokiness is rounded rather than acrid.

Taste Profile

Mouthfeel (in latte): Smooth, coating Finish: Medium, warm Roast character: Bold, smoky-caramel, deep Flavor Notes

Deep Roast Houjicha Powder delivers a bold, smoky-caramel character in milk. The roast is assertive and forward - deep charred wood notes and rich caramelization define the profile. In a latte, it produces a deeply warming, full-flavored drink that pairs beautifully with any milk type. In baking, the intensity holds up through heat. The low caffeine level means the bold flavor comes without proportional caffeine - a genuine advantage for evening menus and family applications.

How to Use Houjicha Powder Deep Roast

Latte: 3-5g per 150ml steamed milk. Dissolve powder in a small amount of hot water before adding milk, or use a milk frother. Iced latte: 3-5g dissolved in 30ml hot water, poured over ice and topped with cold milk. Baking: Substitute for a portion of flour or cocoa in recipes. Works in cookies, cakes, ice cream, and chocolate applications. Not recommended for: Drinking straight (too bold for direct water preparation at these doses).

Comparison

Compared to Houjicha Powder Medium Roast, this is the bolder, more assertive option - the right choice for strong houjicha lattes and baking applications where a pronounced roast character is wanted. Compared to Premium Houjicha loose leaf, the powder format trades the nuance of loose-leaf brewing for convenience and compatibility with latte and baking applications.

Origin & Sourcing

Shogyokuen, established 1827, master blender Hiroshi Kobayashi. Deep-roasted Uji Kyoto houjicha, ground and refined in Kyotanabe. Chaseki exclusive Thailand distributor.

Sizes & Packaging: 100g, 250g, 500g, 1,000g from THB 445 per 100g.

FAQs (adapted for houjicha powder)

Is houjicha powder the same as matcha?

No. Matcha is a powder made from shade-grown, stone-ground tencha (a specific type of green tea leaf). Houjicha powder is made from roasted green tea that has been finely ground. They have completely different colors (matcha is vivid green, houjicha powder is reddish-brown), characters, and production methods. Houjicha powder is also much lower in caffeine than matcha.

Can I use houjicha powder in a matcha latte recipe?

Yes. Houjicha powder substitutes directly for matcha in latte recipes, using the same dose (3-5g per 150ml milk). The flavor is entirely different - warm, toasty, and caramel versus matcha's green and umami - but the preparation method is the same.

Which roast should I choose - Deep or Medium?

Deep Roast: bolder, smokier, more assertive in milk. Better for strong lattes and baking where intensity is wanted. Medium Roast: softer, sweeter, more delicate. Better for subtle lattes and lighter dessert applications.

Is houjicha powder low in caffeine?

Yes. Significantly lower than matcha or sencha. Suitable for children, evenings, and those sensitive to caffeine.

(Plus standard houjicha boilerplate FAQs where relevant)

• Houjicha Powder Medium Roast - the softer option
• Premium Houjicha - loose-leaf for traditional brewing
• Seifu - for comparison: culinary matcha for café use