Matsu No Midori - Ceremonial Matcha from Heikisuien, Joyo, Uji

Matsu No Midori (松の翠) - "Green of the Pine" - is a ceremonial matcha from Heikisuien, Joyo, Uji, Kyoto. A four-cultivar blend: Yabukita, Saemidori, Asahi, and Okumidori. Thin to medium mouthfeel, medium-long finish. Slightly astringent entry that opens into the creaminess of ripe avocados and nutty flavor of raw hazelnuts. Cooked peas and artichokes, vanilla sweetness, nori seaweed, and floral notes of roses on the finish with little umami. At THB 1,250 per 30g, this is the first Heikisuien everyday matcha where Asahi's character begins to make itself known.

About Matsu No Midori

Matsu No Midori is part of our Ceremonial Matcha collection, produced by Heikisuien in Joyo, Uji, Kyoto. Its four-cultivar blend - Yabukita, Saemidori, Asahi, and Okumidori - marks a notable shift from the thinner, more mineral-focused options below it in the Heikisuien everyday range.

Asahi's introduction to the blend changes the character significantly. Known for its buttery richness and coating mouthfeel, Asahi provides the avocado creaminess that dominates Matsu No Midori's mid-palate. Saemidori contributes custardy sweetness and depth. Okumidori provides clean structure and freshness. Yabukita adds brightness and the slight astringency on entry. Together, they produce a matcha that is noticeably creamier, slightly more complex, and more aromatic than anything below this price point in the Heikisuien everyday range.

Taste Profile

Mouthfeel: Thin to medium Finish: Medium to long Umami: Light Astringency: Slight Flavor Notes

Matsu No Midori opens with a thin to medium body and a medium-long finish. Slight astringency meets the palate on entry, resolving quickly into the smooth creaminess of ripe avocados - present and defining from the first sip. Raw hazelnut nuttiness runs through the mid-palate, adding warmth alongside the creaminess. Cooked peas and artichokes provide a gentle vegetal depth. A slight sweetness with hints of vanilla lifts the mid-palate. Nori seaweed adds a clean marine salinity in the background. Floral notes of roses emerge at the finish - aromatic, clean, and elegant. Light umami sustains through the cup without dominating. The catalog notes "finished with little umami" - the lightness here is a deliberate quality rather than a deficit.

How to Use Matsu No Midori

Best suited for:

• Matcha lattes (hot and iced)
• Usucha
• Iced and clear-style preparations

The avocado creaminess makes Matsu No Midori particularly well suited to latte applications - it adds a smooth, creamy matcha body that integrates naturally with both dairy and plant-based milk without requiring added sweetener. In clear-style iced preparations, the rose floral finish is vivid and distinctive. In usucha, the thin-to-medium body and medium-long finish produce a clean, creamy bowl. Not recommended for koicha - for thick preparation, step into the Heikisuien koicha range starting with Shien.

How Matsu No Midori Compares

One step above Kin No Uzu: Asahi's introduction shifts the profile from smoky and marine to creamy and floral. The body is fuller, the finish longer, the character more elegant. One step below Taigyoku, which uses the same four cultivars plus Ujihikari and Gokou to add macadamia creaminess, custard, toffee, and greater umami depth. Matsu No Midori is the avocado-and-roses profile in the Heikisuien everyday range - clean, creamy, and aromatic without the sweetness of the tiers above.

Origin & Sourcing

Produced by Heikisuien in Joyo, Uji, Kyoto. Chaseki was the first to introduce Heikisuien matcha to Thailand in 2021 and remains the exclusive Thai distributor. Every 30g can is traceable to this single producer.

Trusted by Thailand's Matcha Community

Chaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students. The Heikisuien range is available in Thailand exclusively through Chaseki.

Sizes & Packaging

Available in one format: 30g can — THB 1,250. Wholesale pricing available for verified B2B accounts.

How to Store Matcha

Store in the fridge or freezer, sealed in the original can or an airtight container. Return to room temperature before opening to avoid condensation.

Frequently Asked Questions

What does avocado creaminess mean in a matcha?

Avocado creaminess describes a smooth, rich, fatty creaminess that coats the palate without heaviness. In matcha, it emerges from certain cultivar combinations, particularly those including Asahi. In Matsu No Midori, it is the defining mouthfeel quality that distinguishes it from the thinner everyday matchas below it.

What does Asahi contribute to Matsu No Midori?

Asahi is one of Japan's most prized matcha cultivars, known for its buttery richness and coating mouthfeel. In Matsu No Midori, it provides the avocado creaminess and structural weight that differentiate this matcha from the thinner options below it. Asahi's first appearance in the Heikisuien everyday range at this price tier.

Why are rose notes mentioned in a matcha taste profile?

Rose notes in matcha are natural aromatic impressions from specific cultivar combinations - not added flavors. Asahi and Okumidori in combination produce delicate rose floral impressions on the finish. In Matsu No Midori, the rose note appears at the close as a clean, aromatic lift that makes the finish noticeably more elegant.

How does Matsu No Midori compare to Kin No Uzu?

Kin No Uzu is thin-bodied, smoky, and marine. Matsu No Midori introduces Asahi, shifting the profile entirely toward avocado creaminess, hazelnut nuttiness, and floral rose notes. Noticeably fuller body, longer finish, more creamy and elegant character.

What is the difference between Ceremonial, Daily, and Latte Matcha?

Ceremonial is for usucha and koicha. Daily is for regular enjoyment. Latte is for milk-based preparations.

Is this matcha suitable for beginners?

Yes. Creamy, sweet character is approachable. For those new to Heikisuien, Chiyo No Sakae is the gentlest starting point.

How should I choose the right matcha for my use?

For lattes, iced preparations, and everyday usucha with creamy floral character, Matsu No Midori is a strong choice. For koicha, start with Shien.

How should I store matcha properly?

Fridge or freezer, airtight container. Fresh four months in the fridge. Over one year frozen. Return to room temperature before opening.

Does matcha contain caffeine?

Yes. Caffeine and L-theanine, calmer energy compared to coffee.

Is Chaseki matcha sourced directly from Japan?

Yes. Heikisuien, Joyo, Uji, Kyoto. First introduced to Thailand by Chaseki in 2021.

Is this matcha suitable for cafes?

Yes. Avocado creaminess and rose floral finish make it distinctive for specialty café latte menus. Contact us for wholesale pricing.

What is the difference between single-cultivar and blended matcha?

Single-cultivar highlights one cultivar. Heikisuien's blends are deliberately composed for layered ceremonial expression.

Related Products

• Kin No Uzu - one step below, smoky and marine character
• Taigyoku - one step above, macadamia creaminess, custard, and toffee depth
• Shien - entry into the Heikisuien koicha range
• How to Prepare Usucha