Chaseki Tea

Fukusho - Chaseki Private Label Entry Ceremonial Matcha from Yame, Fukuoka

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Chaseki Tea

Fukusho - Chaseki Private Label Entry Ceremonial Matcha from Yame, Fukuoka

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Fukusho - Chaseki Private Label Entry Ceremonial Matcha from Yame, Fukuoka

Fukusho (福昇) is the entry point into the Chaseki Private Label Yame ceremonial range - a matcha sourced from Yame, Fukuoka Prefecture and sold exclusively under the Chaseki brand. Soft to juicy mouthfeel, medium to long finish, sweet grass, fresh spinach, cooked peas, and buttered asparagus - all carried by creamy dairy notes of fresh cream and butter that give Fukusho a smooth, rich texture uncommon at this price. At THB 486 per 40g, it is Yame ceremonial character at its most accessible.

About Fukusho

Fukusho is part of our Ceremonial Matcha collection and is a Chaseki Private Label product - crafted by established tea producers in Yame, Fukuoka Prefecture and sold exclusively under the Chaseki brand.

Yame is one of Japan's most historically prestigious tea regions - producing more than half of all gyokuro sold in Japan, with fertile soil, morning river mist, and over 600 years of tea cultivation knowledge contributing to its distinctive regional character. Even at the entry tier, Yame ceremonial matcha expresses that character clearly.

Fukusho is deliberately designed as the bridge between culinary and premium ceremonial. Its soft mouthfeel, sweet character, and creamy notes are approachable for first-time ceremonial matcha drinkers, while its medium-to-long finish and vivid vegetal depth are satisfying for experienced palates. It performs across a wider range of applications than most entry-level matchas - lattes, clear-style, coconut water, and usucha all work well.

Taste Profile

Mouthfeel: Soft to juicy Finish: Medium to long Umami: Moderate Character: Sweet grass, creamy, dairy-smooth Flavor Notes

Fukusho opens with a soft to juicy mouthfeel and a medium to long finish that leaves a lasting impression. Bright green notes of sweet grass lead the entry - vivid and clean. Fresh spinach follows, then cooked peas and buttered asparagus, building a full, vegetal depth that is characteristic of Yame. Creamy dairy notes of fresh cream and butter arrive through the mid-palate, smoothing and rounding the vegetal character into a rich, smooth texture. The overall impression is soft, bright, and creamy - a ceremonial matcha that is inviting rather than demanding.

How to Use Fukusho

Best suited for:
  • Matcha lattes (hot and iced)
  • Usucha
  • Clear-style preparations
  • Coconut water matcha

Fukusho's soft, creamy character works across all four applications. In usucha, its medium-to-long finish and sweet grass depth produce a satisfying, approachable bowl. In lattes, the fresh cream and butter notes integrate naturally with milk. In clear-style and coconut water preparations, the sweet grass and spinach freshness is vivid and clean. For those ready to step up to greater complexity, Yame No Takumi is the natural next move in the Yame ceremonial range.

How Fukusho Compares

Fukusho is the accessible entry to the Yame ceremonial range. One step above, Yame No Takumi adds subtle smokiness, hints of Khanom Ping, dark chocolate, and macadamia to a more complex, layered profile. The range continues upward through Yame No Wakaba, Yame No Nagomi, and Yame No Megumi as complexity and preparation specificity increase. Fukusho is the right starting point - versatile, approachable, and genuinely expressive of Yame's regional character.

Origin & Sourcing

Fukusho is a Chaseki Private Label product, crafted by established tea producers in Yame, Fukuoka Prefecture and sold exclusively under the Chaseki brand. Yame has been producing some of Japan's finest shade-grown tea for over 600 years - its morning mist, fertile volcanic soil, and temperature variation between day and night create exceptional growing conditions. The region dominates Japan's gyokuro market and is increasingly recognized internationally for its high-grade ceremonial matcha.

Chaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students through workshops on matcha preparation, sourcing, and business.

Sizes & Packaging

Fukusho is available in:

  • 40g can
  • 100g, 250g, 500g, and 1,000g pouches for cafés and professional kitchens

Starting at THB 486 per 40g. Wholesale pricing available for verified B2B accounts.

Frequently Asked Questions

What makes Fukusho a good entry ceremonial matcha?

Fukusho delivers Yame's characteristic creaminess and vegetal depth at the most accessible price in the ceremonial range. Soft to juicy mouthfeel, sweet grass, and fresh cream notes make it approachable for beginners and satisfying for experienced drinkers. No sharp bitterness, no heavy astringency. At THB 486 for 40g, the right starting point for Yame ceremonial matcha.

What are the 'fresh cream and butter' notes in Fukusho?

Natural flavor impressions from Yame cultivars - not added. They describe a rich, dairy-like creaminess in the mouthfeel and finish characteristic of high-quality shade-grown Yame matcha. In Fukusho, these notes give the matcha a smooth, rich texture that distinguishes it from typical entry-level options.

Can Fukusho be used for both lattes and traditional usucha?

Yes. Recommended for bakery, latte, clear-style, and coconut water - but the soft to juicy mouthfeel and medium-to-long finish also make it suitable for traditional usucha. The creamy dairy notes hold up in milk while being refined enough for a straight bowl.

How does Fukusho compare to the higher-tier Yame ceremonial matchas?

Fukusho is the entry. Yame No Takumi adds subtle smokiness and more complex layering. The range builds upward through Wakaba, Nagomi, and Megumi. Fukusho is the right starting point before investing in the upper tiers.

What is the difference between Ceremonial, Daily, and Latte Matcha?

Ceremonial is for usucha and koicha. Daily is for regular enjoyment. Latte is for milk-based preparations.

Is Fukusho suitable for beginners?

Yes. The most accessible entry in the Yame ceremonial range. Soft mouthfeel, sweet character, and creamy notes make it immediately enjoyable.

How should I choose the right matcha for my use?

For versatile ceremonial matcha across lattes, usucha, and clear-style, Fukusho is the entry. For deeper complexity, step up through Yame No Takumi and higher.

How should I store matcha properly?

Fridge or freezer, airtight container. Fresh four months in the fridge. Over one year frozen. Return to room temperature before opening.

Does matcha contain caffeine?

Yes. Caffeine and L-theanine, calmer energy compared to coffee.

Is Chaseki matcha sourced directly from Japan?

Yes. All Chaseki Private Label matcha is sourced from Yame, Fukuoka Prefecture.

Is this matcha suitable for cafes?

Yes. Accessible price point makes it a strong everyday ceremonial option. Contact us for wholesale pricing.

What is the difference between single-cultivar and blended matcha?

Single-cultivar highlights one cultivar. Chaseki Private Label products are crafted by established Yame tea producers to perform in their recommended preparation styles.

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