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Premium Genmaicha is a blend of Uji green tea and roasted brown rice (genmai) from Shogyokuen - a family-run factory established in 1827 in Uji, Kyoto. One of Japan's best-known everyday teas, genmaicha combines the clean character of green tea with the nutty, toasty warmth of roasted rice - producing a cup that is mild, approachable, and satisfying in a way that neither ingredient achieves alone. At the premium level, Shogyokuen's green tea base ensures the blend is cleaner, more balanced, and more expressive than standard genmaicha.
About Premium Genmaicha
Genmaicha's character comes from the interplay between the green tea's freshness and umami and the roasted rice's nuttiness and toasty warmth. Shogyokuen's premium base produces a blend where both components are genuinely present - not a genmaicha where the rice overwhelms the tea, or one where the tea dominates without showing the rice's contribution. The balance is the product.
At the premium level, the green tea used in the blend is of higher quality, which adds subtle umami and sweetness to the cup that lower-grade genmaicha lacks. It is still one of the most accessible and affordable teas in the Chaseki range - a cup that works at breakfast, midday, or with a meal.
Taste Profile
Liquor: Pale golden-green Mouthfeel: Light, clean Finish: Short to medium, warming Character: Nutty, toasty, gently grassy Flavor NotesPremium Genmaicha brews a pale golden-green liquor with a light, clean body and a short-to-medium, warming finish. Roasted rice nuttiness leads the entry, warm and familiar. A gentle grassiness from the green tea base runs through the mid-palate, adding freshness and lifting the cup. Light toasty warmth carries through the finish, which tapers cleanly. The overall impression is balanced and approachable - a tea that is easy to drink, easy to love, and consistently satisfying across any time of day.
How to Brew Premium Genmaicha
- Leaf: 5-6g per 200ml
- Water temperature: 80°C
- Steeping time: 60 seconds
- Infusions: 2
Pour fully after the first infusion. A second infusion is lighter but still pleasant. For iced genmaicha: brew double-strength and pour over ice.
How Genmaicha Compares
Compared to Premium Houjicha, genmaicha is lighter, fresher, and more grass-forward - the roasted character from the rice is less intense than houjicha's full roast. They share the same approachability and work well on the same café menu as daytime and evening options respectively. For those who enjoy genmaicha but want a powder format for mixing and lattes, Genmai Powder offers the same character in a convenient powder form.
Origin & Sourcing
Shogyokuen, established 1827, master blender Hiroshi Kobayashi. Uji Kyoto green tea base, refined in Kyotanabe. Chaseki exclusive Thailand distributor.
Sizes & Packaging: 100g, 250g, 500g, 1,000g from THB 285 per 100g.
Genmaicha FAQ Block
What is genmaicha?
Genmaicha (玄米茶) is a Japanese tea blended from green tea leaves and roasted brown rice (genmai). The roasted rice adds a nutty, toasty warmth to the grassy freshness of the green tea base. It is one of Japan's most popular everyday teas, historically associated with economical tea drinking - the rice extended the tea - but now valued for its unique flavor profile.
Is genmaicha caffeinated?
Yes, but moderately. The green tea base contains caffeine, but because the blend is roughly half rice, the effective caffeine level per gram of brew is lower than a straight green tea. It is a good choice for those who want a lighter caffeine option during the day.
How does genmaicha compare to houjicha?
Genmaicha is lighter, greener, and nuttier from the roasted rice. Houjicha is warmer, smokier, and more intensely toasty from the roasting process. Houjicha has lower caffeine than genmaicha. Both are approachable, non-astringent, and popular for café menus. Many cafés carry both.
How do I brew genmaicha?
5-6g per 200ml at 80°C. Steep 60 seconds. Pour fully. 2 infusions. For iced: brew double-strength, pour over ice.
Is Chaseki genmaicha sourced directly from Japan?
Yes. Shogyokuen, Uji Kyoto, established 1827. Direct relationship.
How should I store genmaicha?
Cool, dry, dark, airtight container. Consume within 3-4 months of opening.
What teaware do I need?
Any teapot or kyusu with a strainer. Genmaicha is easy to brew.
Is genmaicha suitable for cafes?
Yes. Available in larger formats. Iced genmaicha and genmaicha lattes work well on specialty café menus.
Can I use genmaicha in cooking?
The roasted rice element adds interest to savory applications - it works as a tea base for rice cooking. Genmai Powder is more convenient for culinary use.
What is the difference between genmaicha and matcha?
Genmaicha is a steeped loose-leaf blend. Matcha is stone-ground powder whisked directly into water or milk. They share no processing overlap - genmaicha is an everyday green tea blend, matcha is a concentrated powdered tea.
- Genmai Powder - genmaicha character in powder form for lattes and mixing
- Premium Houjicha - roasted option on the same approachable tier
- Kisen - the green tea base in its pure form



