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Shunju (春秋) is part of the Chaseki Private Label collection - a culinary matcha crafted by our network of tea masters and partner farms in Yame, Fukuoka Prefecture, and sold exclusively under the Chaseki brand. Yame is one of Japan's most historically prestigious tea-growing regions. Where most culinary matchas are defined by smokiness and bitterness, Shunju is built around a richer, more nuanced character: fresh-cut grass and buttered snowpeas as the green foundation, with dark chocolate, cacao nibs, toasted hazelnut, and vanilla layered through the mid-palate. Creamy and custardy on the finish. Built for lattes, bakery, and coconut water applications.
About Shunju
Shunju is part of our Culinary Matcha collection and is a Chaseki Private Label product - crafted by our network of renowned tea masters and partner farms in Yame, Fukuoka Prefecture, and sold exclusively under the Chaseki brand.
Yame has been producing some of Japan's finest shade-grown tea for centuries. Its mountain fog, fertile volcanic soil, and high altitude create growing conditions that produce deep color, complex flavor, and distinctive character - even at the culinary grade tier. Sourcing culinary matcha from Yame rather than standard production regions is why Shunju tastes noticeably different from generic latte matchas.
Shunju is designed for professional applications: lattes, bakery, and coconut water drinks. The dark chocolate and hazelnut notes translate well in milk and recipes, making it a culinary matcha with genuine character rather than just utility. Not suited for drinking straight as usucha.
Taste Profile
Mouthfeel: Thin, slightly creamy Finish: Short, custardy Character: Dark chocolate, hazelnut, vanilla Flavor NotesShunju opens with a thin, slightly creamy mouthfeel and a short, custardy finish. Fresh-cut grass leads the green character, direct and clean. Buttered snowpeas and artichokes follow through the vegetal mid-palate, grounding the matcha in genuine green tea depth. From there, the character shifts into more complex territory: hints of macadamia and toasted hazelnuts add nuttiness, followed by rich notes of dark chocolate and cacao nibs - warm, deep, and unmistakably present. Vanilla runs through the finish, soft and integrating. The overall experience is slightly creamy and custardy - a culinary matcha that rewards the cup it goes into rather than simply performing in it.
How to Use Shunju
Best suited for:- Matcha lattes (hot and iced)
- Bakery and baked goods
- Coconut water matcha
The dark chocolate and hazelnut notes make Shunju particularly well suited to lattes where they add a distinctive richness that standard culinary matchas can't offer. In bakery, the cacao nibs and vanilla profile complements chocolate and caramel applications. In coconut water matcha, the vanilla and custardy finish pairs naturally with the coconut's sweetness. Not recommended for usucha or koicha - for drinking matcha straight, choose from our Yame Ceremonial range starting with Fukusho.
How Shunju Compares
Within the Chaseki Private Blend Yame culinary range, Shunju is the entry point. Kotobuki steps above with fresh-cut grass, buttered peas, asparagus, milk chocolate, and mineral smokiness - slightly more structured and savoury. Meian takes the chocolate and vanilla character deeper - pure dark chocolate, cacao nibs, and vanilla in a buttery, creamy finish, the most indulgent culinary option in the range. Shunju sits at the approachable, nuanced entry - complex for its price point, versatile across applications.
Origin & Sourcing
Shunju is part of the Chaseki Private Label collection, crafted by established tea producers in Yame, Fukuoka Prefecture, and sold exclusively under the Chaseki brand. Yame is one of Japan's most revered tea-producing regions - its gyokuro and high-grade matcha have been recognized at the highest levels of Japanese tea culture for centuries, and more than half of all gyokuro sold in Japan comes from this region.
Chaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020. Our Private Blend collection represents our own formulations - teas we have developed ourselves, tested in our teahouse, and stand behind by name.
Trusted by Thailand's Matcha Community
Chaseki has specialized in Japanese matcha since November 2018, supplying Thailand's professional tea industry since 2020 and training more than 2,500 students through workshops on matcha preparation, sourcing, and business. The Chaseki Private Blend line is used daily across cafés and bakeries throughout Thailand.
Sizes & Packaging
Shunju is available in:
- 50g pouch
- 100g, 250g, 500g, and 1,000g pouches for cafés and professional kitchens
Starting at THB 1,002 per 50g. Wholesale pricing available for verified B2B accounts.
How to Store Matcha
Store Shunju in the fridge or freezer, sealed in its original pouch or an airtight container. Keep away from strong-smelling foods. Return to room temperature before opening to avoid condensation.
Learn More
Building a café matcha menu or looking for the right culinary matcha for your bakery? Explore our B2B resources and workshop program.
Frequently Asked Questions
What is a Chaseki Private Blend?
Chaseki Private Blends are matcha products developed and blended by Chaseki using tea sourced directly from specific Japanese tea regions. Shunju uses Yame, Fukuoka-sourced tea, blended to Chaseki's specifications for the Thai market - exclusively available through Chaseki.
What makes Shunju different from other culinary matchas?
Most culinary matchas rely on bold smokiness and simple bitterness. Shunju brings a more nuanced profile from Yame, Fukuoka: dark chocolate, cacao nibs, toasted hazelnut, and vanilla alongside fresh-cut grass and buttered snowpeas. Genuine depth at a culinary price point.
Is Shunju suitable for matcha lattes?
Yes. Dark chocolate and hazelnut notes translate exceptionally well in milk, producing a latte with a distinctly rich, mocha-adjacent warmth. The custardy character adds smoothness in both hot and iced applications.
Can Shunju be used for coconut water matcha?
Yes - specifically recommended. Coconut water's natural sweetness complements Shunju's vanilla and custardy notes, and the matcha's light bitterness balances the coconut cleanly.
What is the difference between Ceremonial, Daily, and Latte Matcha?
Ceremonial is for usucha and koicha. Daily is for regular enjoyment. Latte Matcha is for milk-based and cold preparations.
Is Shunju suitable for beginners?
Yes. Approachable for home bakers and café operators. For drinking matcha straight, start with Fukusho from the Yame Ceremonial range.
How should I choose the right matcha for my use?
For lattes, bakery, and coconut water, Shunju is an excellent choice. For straight matcha, choose from the Yame Ceremonial range.
How should I store matcha properly?
Fridge or freezer, airtight container. Fresh four months in the fridge. Over one year frozen. Return to room temperature before opening.
Does matcha contain caffeine?
Yes. Caffeine and L-theanine, calmer energy compared to coffee.
Is Chaseki matcha sourced directly from Japan?
Yes. All Chaseki Private Blend matcha is sourced from established tea-growing regions in Japan. Shunju uses Yame, Fukuoka-sourced tea.
Is this matcha suitable for cafes and professional use?
Yes. Available in larger formats. Contact us for wholesale pricing.
What is the difference between single-cultivar and blended matcha?
Single-cultivar highlights one cultivar's character. Chaseki Private Blends are developed to perform specifically in their recommended preparation styles.
Related Products
- Kotobuki - next step up in the Yame culinary range, savoury grass and milk chocolate character
- Meian - the most indulgent Yame culinary option, pure dark chocolate and vanilla
- Fukusho - entry into the Yame Ceremonial range for those ready to drink matcha straight
- Matcha for Your Café Menu - our B2B guide